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2021, Bring it on – Working with the Icelandic Government

That, and self-reflection of course. I would have never thought about it that way, but this summer, as I realized that I likely won’t be seeing the inside of an airliner until at least next year, it dawned on me that not only have I not flown as little as this in well over a decade, I’ve actually not gone for this long without organizing some kind of business event or gathering for almost twenty years.

And it’s on my mind all the more as my team and I are making plans for restarting our exclusive SummitSummit venture getaways again in 2021… in-real-life but pandemic-proof.

Although I’ve always had some kind of “normal” professional title – law school student, junior lawyer, junior corporate manager, entrepreneur, venture capitalist, etc. – my guiding theme has always been bringing people together. I grew up moving to a different country every few years and speaking three or four languages at home, and by the time I reached official adulthood, I knew well that my “edge”, if I ever had one, was in connecting people over a mutual interest or opportunity.

But then March hit. Cancel everything.

So what do you do if you’re in the business of face-to-face facilitation of business?

First, I think it’s important to appreciate the place we call home. I was lucky to make a very conscious choice about a decade ago to set up a home base in Bulgaria, and I’ve been tremendously enjoying spending unlimited time here all of this year.

All the mountains we wanted to hike, all the beaches we wanted to visit, all-you-can-eat tomatoes, barbecue, fresh fruits and the like every day, and all the friends we usually don’t have enough time for. As much as I love traveling, I honestly feel intense gratitude for all this unlimited splendor every day of this strange year.

I know I would have been way less happy being stuck in some other countries that I consider home, besides Bulgaria. With my friends across the globe, I see a lot of the same appreciation for their home bases, but I also see a lot of you taking months-long road trips in newly acquired camper vans, going for long-stay rentals in fabulous locations, or simply taking a one-way ticket to a country you always wanted to spend more time in (and often with a person you always wanted to spend more time with ♥️). And that’s really fantastic. The amount of joy and fulfillment we’re getting out of choosing and appreciating our surroundings is a true gift of 2020.

Second, let’s zoom out for a second. As much as this pandemic is a generational-shift kind of event in our lifetime, it all happened before. The influenza contagion of exactly a century ago, the Second World War, even the 1970s oil crisis, were all grave events that upended the existing world order. But to those that survived and lived beyond it, everything they always liked came back. The travel, the parties, the consumer confidence, and the inevitable acceleration of innovation that happens after each major crisis.

There’s no reason to believe that it will be any different this time, as much as the fear-mongering headlines of our click-bait media would like to convince you that “nothing will be the same”.

The business opportunities that we considered ours will be there after this is over, waiting for us to take them back. Or for someone else of course, if we don’t do it.

Third: sustainability. Like “happiness”, “freedom”, “wealth”, or even “love”, “sustainability” is what they call a hurray-word, a term we load with exclusively positive meaning. But when we have to exercise any of these, we end up working long days and staying up long nights to get it right.

Good things need hard work and dedication.

Let’s face it: all the events and networking opportunities we invested in, as participants or organizers, were there to create value that was to be put to use elsewhere. Jobs, business opportunities, actionable insights, useful connections. We meet so we can learn, make money, or find partners, for work or for life. With all the social capital we accumulated, now is the time to invest it into our livelihoods.

Sustainability goes further still. As 2020 is coming to a close, together with my business partners we’re contemplating our plans for 2021, which to me are centered around three pillars:

  1. Investment activity with our fund,
  2. Startup founder education with TRACTIONCamp, and
  3. Restarting SummitSummit in a Covid-proof (or post-Covid) way.

And that last thing is the experiment I’m probably most excited about: can we go back to hosting a great in-person networking retreat event, in a great location, without endangering anyone’s health or limiting anyone’s freedom of movement?

We’ll be sharing details on Insta @summitsummit.io in the coming months, but the gist of it is that we’re working closely with our sponsors and partners, particularly Icelandic organizations and public agencies, to:

  • Design a flawless process of flying to Iceland which involves a completely seperate and isolated area for groups that will be invited by the Icelandic government.
  • Getting tested in a special facility and then transfered to a dedicated hotel with individual rooms (with all the food and drink you could want … is the ideal scenario) for 12 hours while waiting for results. And in order to avoid the “isolation” factor, we’re working on establishing videolinks between all the rooms. Upon a sucessful negative test result, we’ll then be
  • Transferring as an isolated group to the breathtaking venue to enjoy a completely responsible, in-person, real-life, networking event of a lifetime

All hopefully coming in Spring 2021, unless the situation doesn’t get seriously worse, which we all hope it won’t.

I guess it’s clear by now: I don’t believe for a second that real-life in-person events are a thing of the past.

As far as “Zoom” and virtual networking is concerned, I don’t hate it either, and I’m grateful that technology allows us to simulate human contact to such an advanced degree.

But all the video chatting and calling is just that; advanced simulation of the real thing. A great way to replace the real thing when that real thing is unavailable, a useful tool to maintain contact as we focus on other things. But human progress has always been marked by human connection, and that’s not going anywhere.

Business, life, love… hey, procreation itself is impossible without physical human contact

As we emerge from the shift that 2020 brought upon us, we will go back to what we do best in ways that are more advanced technologically and conceptually.

Every crisis, always, speeds up technological innovation.

And technological innovation is always about giving us new tools to fulfill our age-old needs and desires. Like networking and connecting with each other. In real life.

2021, bring it on.

Lead image provided by Agon Nimani

Some of the events I’m looking forward to in 2021

SummitSummit – TBD spring 2021 – Twice-annual invite-only retreat for 50-100 curated founders, investors, innovators, and connectors. Pristine, under-the-radar locations and venues, honest conversations, lifelong friendships and connections.

Latitude59 – 27 – 28 May 2021 – Latitude59 is THE place to be for various networking opportunities, in-depth discussions with top international players, several pitching rounds for both startups as well as investors, and an overall chance to get together.

DokuTech – TBD – June 2021 – A little gem of a tech event, held annually in Kosovo, on the side of the DokuFest film festival. Inspiring talks and workshops around the questions of why we use tech, and how tech interacts with creativity, civic responsibility, and sustainability.

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Event strategy for VC

When I started working in VC, conferences were treated as a nice extra. Something you sprinkled on top of a sourcing strategy that lived elsewhere, often in a partner’s address book. Being an investor meant you mainly had to spend a few days out of the office per week for dealflow meetings, you attended the occasional panel slot if you had a friend on the programme team, shared a few tweets and that was it. But today conferences are part of the core marketing infrastructure that keeps the firm in the flow of founders, operators, LPs and peers. These events act as a pretext to re-engage with warm or cold leads, whether a fund is at the beginning of their investment cycle or deep in fundraising for their next flagship fund.  Every tech city has its own flagship event. If you are a generalist VC, chances are you can easily identify 20 conferences that you are expected to show up at, and 40 that you could attend.  So, where do you start? How do you really decide whether it’s a good reason to attend? Most investors only see the tip of the iceberg: the logo of the headline conference. They rarely see the resource constraints that come with executing the field work. That tension creates too familiar operational dramas for marketing teams, including last-minute “Where is my ticket?” message, partner demands for main-stage slots, and the flurry of FOMO driven interest because another prestigious fund has been announced as a partner. And yet, despite common belief, investors don’t attend conferences for the parties.  When I look at the 100 plus conferences I have attended over my career, I tend to group the real reasons into 10 buckets. 1. Qualified dealflow Good conferences act as magnets. They pull in the startups that are relevant for a specific thesis, geography or stage. For generalist VCs, niche events are a way to see a concentrated sample of the market in two days. For more specialist firms, these events are a way to go deeper into a vertical, and to be visible in that niche. 2. On-the-shelf networking Conferences provide “on the shelf networking”: the infrastructure of meetings, lounges, apps and social events is already built. You simply step into it. For investors, that is valuable across several fronts: they can connect with  founders and future founders, operators for senior hires, practical experts and   LPs exploring new funds.  3. LPs and the (secret) permanent fundraise Most funds are always fundraising. Events that attract LPs are therefore particularly attractive. Even a handful of good LP conversations can justify several days out of the office, especially if this involves underground Berlin (Super Return) or a roundtrip to the French Riviera (IPEM).  4. Media relationships Some partners only have meaningful conversations with journalists at conferences, mainly because engaging with the media is not part of their day-to-day routine. For them, conferences provide an efficient way to concentrate press engagement in one place without having to pitch themselves. For marketers handling complex logistics across several markets, an event is often the one moment where the stars align. 5. Thesis signalling Good investors have local-based theses and want to attract dealflow consistently across several years, whether or not they have cash to invest. Attending Stockholm-based conferences is a way to say, “we are serious about the Nordics” without having to buy billboards in the airport (although some folks do exactly that). In that sense, VCs and event organizers are sometimes competing as community enablers. Both are trying to become the natural node for a given ecosystem. 6. Speaking and thought leadership Speaking slots are a form of social currency in venture – and comes with a few perks such as “speaker dinners”. Many partners enjoy being on stage and the status premium associated with it. I guess there’s a reason why some people are more interested in how they will look like on their Slush stage picture than what they are going to say. Beyond ego, speaking opportunities give VCs a platform to articulate their thesis, test a narrative in front of a live audience, and attract founders at the very top of the funnel. Some of the best inbound I have seen has come within a week of a talk. A founder who heard a line and followed up. A journalist who spotted a quote for a later story. Someone who waited backstage with a pitch. This is part of why VCs can be VERY intense about speaking slots. From their perspective, stage time is not simply a visibility perk. It is a key input into the marketing engine. 7. Curation Some conferences have a strong reputation for curation. You trust that if you turn up at TEDx, DLD, or similar events, you will be challenged and inspired. For investors who spend most of their year buried in spreadsheets, this is attractive. Alas, I think the content quality has nosedived these last couple of years so it’s less true. 8. Portfolio support Serious investors use conferences to help portfolio companies with commercial introductions, support them on talent hunting, offer stage visibility and access to LPs, journalists, and peers. When a portfolio company is having a big moment, everything else tends to rearrange around it.  9. IRL experiences Many VC franchises have grown used to operating digitally. What is often missing is a reliable in person interface for the broader community around the fund. Conferences solve this by using those moments to crystallise the community you are building.  A simple breakfast, an LP catching up with several of your founders in one afternoon: these are small touches, but repeated over ten years they are part of how trust compounds.  10. Watching to competition Conferences are one of the few places where you can literally see how competitors behave with founders, with LPs, with the media and with each other. Who is always surrounded by founders. Who is quietly building a niche. Who is sponsoring heavily in a

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