Sesame Summit 2026 – application open

Symphony of Growth @ SaaStock Dublin

SaaStock Dublin is known as the place where SaaS founders, investors, operators & more come together to build, learn, network and have one hell of a good time. What sets this year’s main event apart from other Tech events and makes it particularly valuable for attendees?

Calling all SaaS founders, tech enthusiasts, and future disruptors – brace yourselves for an event that will rock your entrepreneurship world like never before. Introducing SaaStock in Dublin, Europe’s hottest SaaS festival, where innovation and celebration collide in a symphony of growth and excitement!

Each year, SaaS founders, investors and teams come together to learn, network and simply have a great time. It’s an opportunity to connect on an annual basis, hang out with your pals and also meet many new faces. Alongside the learning and skill development comes the adrenaline of founders like you who are brimming with curiosity. ​​SaaStock is your golden ticket to pose those burning questions you’ve been itching to ask.

SaaStock was recently described as “EPIC” by one of our attendees, and this year in Dublin we want to be no less than that. Sure, SaaStock is jam-packed with keynotes and workshops, but the real magic often happens in the hallways, at after-parties, and over coffee breaks. These casual interactions can lead to partnerships that make your business soar and friendships that last a lifetime.

We’re going bigger and bolder with how we facilitate networking, discussions and ways people can build meaningful relationships with their industry peers. Whether that’s via the app or onsite networking areas, attendees will have multiple opportunities to get in front of their peers, potential customers, and their next investor. Who knows, you might even bump into your next co-founder…

One other way this year at SaaStock will be different is by a greater focus on founders’ wellbeing, mental and physical health, as well as professional development in the content that will be delivered on stage. We recognize that founders have a tough job running a business, keeping cash flow running, and keeping a good company culture intact at the same time (alongside the multiple other hats they wear on a daily basis). So we hope to equip founders with a toolkit that will help with: leadership training, time prioritization, personal brand development, and prioritizing wellbeing.

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The conference boasts an impressive lineup of speakers from various industries and backgrounds. Could you highlight a few keynote speakers or panelists and share why their insights are relevant to SaaS professionals?

  • Victor Riparbelli, Co-founder & CEO, Synthesia – As Co-founder & CEO of Synthesia, the world’s leading AI video creation platform for enterprises, Victor is on the frontline when it comes to the ‘New Age of Generative AI Founders’. He’s spent 10 years helping build tech companies, so is well-versed with what it really takes to build a world-class SaaS product.

  • April Dunford, Founder & CEO, Ambient Strategy – April is the world’s leading expert when it comes to product positioning. April is a household name when it comes working with fast-growing technology companies looking to accelerate their growth through clear and compelling positioning.

  • Philippe Botteri, Partner, Accel – Accel is one of the most prominent European HQ’d VCs out there. Philippe joined Accel in 2011 where he began spotting the green shoots of Europe’s first cloud companies as they emerged. Philippe authors the well known Euroscape report, which maps out the Top 100 European and Israeli cloud and SaaS companies.

  • Denise Hemke, Chief Product Officer, Checkr – Denise has over 20 years experience leading product visions and teams, as well as setting the standard for women leaders in tech. Denise has held a number of leadership roles throughout her career and currently leads on Product at Checkr, an employee screening company valued at over $4 billion.

  • Tony Jamous, Co-founder & CEO, Oyster – Tony founded and leads the global employment platform that is Oyster. A revolutionary platform that aims to remove the barriers to remote work and distributed hiring. Shaped by his upbringing in Beirut, Lebanon during a violent civil war, Tony is passionate about creating a new future for how everyone can work.

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After all the impressive feedback from last year’s IRL networking & the great connections made during the event, what should SaaStock 2023 attendees know in advance to make sure they’re prepared to make the most of this opportunity?

Are you ready to lose yourself in a whirlwind of knowledge, connections, and electrifying moments? SaaStock is where your entrepreneurial journey becomes a festival, your network becomes your tribe, and your ideas become the soundtrack of your success.

Make the most of the networking opportunities, especially the SaaStock app which will be available for all attendees two weeks prior to the event. At SaaStock in 2022, we had over 8,900 meeting requests placed via the app, which facilitated meaningful conversations and discussions between founders, investors and SaaS professionals.

Investors attending SaaStock are actively searching for exciting SaaS companies to fund. Attendees can book meetings with leading international VCs and investors including Sapphire Ventures, Torch Partners, Dawn Capital and more. You never know, you could be locking in your first (or next) round. Many attendees have met their seed investors in the past, and many investors have met their next-best-fit portfolio company.

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It’s clear that startups and entrepreneurs tend to benefit the most from access to investors, potential partnerships and exposure to potential clients during Tech events. What can you tell us about SaaStock’s Startup Program & Global Pitch Competition this year?

The legendary Startup Program: where ideas spark and dreams ignite. If you’re an aspiring visionary from any corner of the world, the Startup Program is your launchpad to get the reach and visibility from leading SaaS VCs and investors, and learn from SaaS rockstars and legends who’ve walked your path before.

To help you with overcoming common obstacles, validating their concepts, honing their goods or services, and scaling their enterprises, the SaaStock Startup Program provides a variety of brand awareness, investment and networking opportunities.

This year’s Startup Program, sponsored by AppSumo, CMS, Freshworks and Intercom, is created to assist early-stage startups and entrepreneurs in building and expanding their SaaS businesses. The growth and profitability of early-stage businesses can be greatly accelerated by this launchpad, increasing SaaS entrepreneurs’ chances of surviving and flourishing in the cutthroat business environment.

The Global Pitch Competition has been a transforming experience for SaaS companies such as Cledara, who won the pitch competition back in 2018 and are now a team of 60+ employees. Think of the audience as your devoted fans, cheering for you as you unveil your vision… You have the opportunity to showcase your products and ideas in front of potential investors, customers, and mentors, who are there to root for the next big thing in SaaS.

In addition to the recent explosion of generative AI, how is SaaStock Dublin 2023 planning to address other, equally-pressing issues facing the SaaS industry today?

SaaStock is bringing something new to SaaS events, we’re introducing a series of content opportunities all around upskilling the soft skills of SaaS professionals. Whether that’s leadership skills or time prioritization, creating a better work/life balance or building a personal brand – we’re taking the step to supporting our community outside of the usual business-focused content. We’re offering this type of content because, ultimately, we recognize no two personal journey’s are the same in the SaaS world, everyone has their own ups and downs, so if we can better support our community on a personal level, then we will.

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Dublin is known for its vibrant tech community. What unique benefits does hosting the conference in Dublin bring to both local participants and international attendees?

Dublin attracts top-notch industry experts, thought leaders and influencers in the SaaS space. We’ve been hosting SaaStock in Dublin since our inception back in 2016, which has helped us secure high-profile speakers such as…, who can share valuable and actionable insights.

The tech community in Dublin is known for its networking events and meetups. By hosting SaaStock in Dublin, we are able to leverage these existing communities to facilitate meaningful networking among our attendees, sponsors and exhibitors.

Dublin is well-connected with major cities worldwide, making it easily accessible for attendees from different parts of the world. The Irish government has actively supported the growth of the tech industry, including SaaSm through various initiatives, grants, and tax incentives.

Not to mention the rich cultural heritage, picturesque landscapes, and a vibrant social scene. Attendees can enjoy exploring the city’s attractions, historical sites, and lively nightlife, creating a memorable experience that complements the SaaStock conference.

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Interested? Ticket prices are increasing on October 1st so before it’s too late, take 30% off your tickets via this link & join us there!

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Event strategy for VC

When I started working in VC, conferences were treated as a nice extra. Something you sprinkled on top of a sourcing strategy that lived elsewhere, often in a partner’s address book. Being an investor meant you mainly had to spend a few days out of the office per week for dealflow meetings, you attended the occasional panel slot if you had a friend on the programme team, shared a few tweets and that was it. But today conferences are part of the core marketing infrastructure that keeps the firm in the flow of founders, operators, LPs and peers. These events act as a pretext to re-engage with warm or cold leads, whether a fund is at the beginning of their investment cycle or deep in fundraising for their next flagship fund.  Every tech city has its own flagship event. If you are a generalist VC, chances are you can easily identify 20 conferences that you are expected to show up at, and 40 that you could attend.  So, where do you start? How do you really decide whether it’s a good reason to attend? Most investors only see the tip of the iceberg: the logo of the headline conference. They rarely see the resource constraints that come with executing the field work. That tension creates too familiar operational dramas for marketing teams, including last-minute “Where is my ticket?” message, partner demands for main-stage slots, and the flurry of FOMO driven interest because another prestigious fund has been announced as a partner. And yet, despite common belief, investors don’t attend conferences for the parties.  When I look at the 100 plus conferences I have attended over my career, I tend to group the real reasons into 10 buckets. 1. Qualified dealflow Good conferences act as magnets. They pull in the startups that are relevant for a specific thesis, geography or stage. For generalist VCs, niche events are a way to see a concentrated sample of the market in two days. For more specialist firms, these events are a way to go deeper into a vertical, and to be visible in that niche. 2. On-the-shelf networking Conferences provide “on the shelf networking”: the infrastructure of meetings, lounges, apps and social events is already built. You simply step into it. For investors, that is valuable across several fronts: they can connect with  founders and future founders, operators for senior hires, practical experts and   LPs exploring new funds.  3. LPs and the (secret) permanent fundraise Most funds are always fundraising. Events that attract LPs are therefore particularly attractive. Even a handful of good LP conversations can justify several days out of the office, especially if this involves underground Berlin (Super Return) or a roundtrip to the French Riviera (IPEM).  4. Media relationships Some partners only have meaningful conversations with journalists at conferences, mainly because engaging with the media is not part of their day-to-day routine. For them, conferences provide an efficient way to concentrate press engagement in one place without having to pitch themselves. For marketers handling complex logistics across several markets, an event is often the one moment where the stars align. 5. Thesis signalling Good investors have local-based theses and want to attract dealflow consistently across several years, whether or not they have cash to invest. Attending Stockholm-based conferences is a way to say, “we are serious about the Nordics” without having to buy billboards in the airport (although some folks do exactly that). In that sense, VCs and event organizers are sometimes competing as community enablers. Both are trying to become the natural node for a given ecosystem. 6. Speaking and thought leadership Speaking slots are a form of social currency in venture – and comes with a few perks such as “speaker dinners”. Many partners enjoy being on stage and the status premium associated with it. I guess there’s a reason why some people are more interested in how they will look like on their Slush stage picture than what they are going to say. Beyond ego, speaking opportunities give VCs a platform to articulate their thesis, test a narrative in front of a live audience, and attract founders at the very top of the funnel. Some of the best inbound I have seen has come within a week of a talk. A founder who heard a line and followed up. A journalist who spotted a quote for a later story. Someone who waited backstage with a pitch. This is part of why VCs can be VERY intense about speaking slots. From their perspective, stage time is not simply a visibility perk. It is a key input into the marketing engine. 7. Curation Some conferences have a strong reputation for curation. You trust that if you turn up at TEDx, DLD, or similar events, you will be challenged and inspired. For investors who spend most of their year buried in spreadsheets, this is attractive. Alas, I think the content quality has nosedived these last couple of years so it’s less true. 8. Portfolio support Serious investors use conferences to help portfolio companies with commercial introductions, support them on talent hunting, offer stage visibility and access to LPs, journalists, and peers. When a portfolio company is having a big moment, everything else tends to rearrange around it.  9. IRL experiences Many VC franchises have grown used to operating digitally. What is often missing is a reliable in person interface for the broader community around the fund. Conferences solve this by using those moments to crystallise the community you are building.  A simple breakfast, an LP catching up with several of your founders in one afternoon: these are small touches, but repeated over ten years they are part of how trust compounds.  10. Watching to competition Conferences are one of the few places where you can literally see how competitors behave with founders, with LPs, with the media and with each other. Who is always surrounded by founders. Who is quietly building a niche. Who is sponsoring heavily in a

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