Sesame Summit 2026 – application open

A Fireside Chat with TechBBQ

Congratulations on TechBBQ’s upcoming 10th (X) event! Will TechBBQ 2022 be offering any special activities during this “eXtraordinary” event to celebrate this milestone?

Our main focus this year is to celebrate our 10th year of bringing the community together. We have a new location, we are opening our doors to more people, and more international companies and delegations are joining us.

Our theme for the stage program is “Discovery”, which is focused on how we are embracing developments from our past and present that are provoking questions about our future.

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TechBBQ 2022 Graphic

TechBBQ puts an emphasis on the strengthening of the Nordic ecosystem for both startups and scaleups. What are some of the issues facing the Nordic Tech community and how
is North Star Pitch helping to fix them?

The startups and scaleups in the Nordics are facing several major challenges. For example, limited access to series B capital is an issue, as well as attracting talents, due to the low unemployment rate in the region. Additionally, many startups and scaleups are looking for opportunities to scale up internationally.

TechBBQ helps by attracting the best of the best when it comes to international investors with large funds. We also have a dedicated showcasing area for startups, as well as various pitching competitions and matchmaking activities, which can help in terms of finding the next investor, employee, colleague, or supplier.

We also help startups get more recognition and we help them with finding the investment or scaling internationally. A great example is Comply Cloud, last year’s winner of the North Star Pitch competition: they got an investment of 33.5 million DKK (approximately 4.5M€) from SEED Capital shortly after their win.

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TechBBQ Stage 

In addition to the North Star Pitch competition, there’s a multitude of other challenges for startups and scaleups in which to participate. Can you give us a quick rundown of these other events and what they can offer applicants?

Of course. This year’s program is very eXciting! Tim Draper (a huge investor, who invested in Tesla, Coinbase, and many more), is bringing his global investor pitching show –  Meet the Drapers – to our main stage.

We will also feature garden sessions focused on various topics in the tents outside of the main venue, program stages, a networking corner, and much more! In addition to the North Star Pitch competition, we are also hosting the Playground for Hardware Startups pitching competition, showcasing area for startups, and more.

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TechBBQ Attendees

Now that IRL events are back on the map, how is TechBBQ planning to improve networking experiences for attendees this year?

As in previous years, our attendees will have access to our networking app, Brella, before the event, which will allow them to match with people with similar interests and meet in an allocated meeting area.

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Networking at TechBBQ – Twitter

TechBBQ introduced new stages this year to address sustainability, the building blocks of startup life, industry movement, and the pioneers of the field. Which of these are you most excited to attend and why?

Our main stages are divided into four sub-categories – One World, Business of Building, Techno Sapiens, and Movers and Shakers.

Some of the most exciting talks will be: A Fireside chat with Erika Cheung (Theranos Whistleblower) & Robin Wauters (Founder of Tech.eu), Caroline Farberger (Partner & Chairwomen at Wellstreet and the first senior business leader in the Nordics to speak openly about her gender transition) will be interviewed by Larry Madowo (International Correspondent at CNN), and we will host a Mental Health Open Forum panel, where selected panelists will answer questions from our audience, that they will submit anonymously.

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TechBBQ 2021 stage – Twitter

Finally, TechBBQ has recently updated the venue of the event to Lokomotivværkstedet (AKA the Train Workshop), a cultural building in Copenhagen. What new features does this setting bring and how does it reflect TechBBQ’s ambiance?

TechBBQ is a place where tech and hygge align. You can meet your next co-founder, employee, or investor while sipping a beer. And even with a growing number of participants each year, our aim is always to maintain that special cozy vibe.

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Lokomotivværkstedet – Wikimedia Commons (Frederiksberg)

Get your tickets smrs.link/T-BBQ

❤️ TechBBQ? Join the club smrs.link/TBBQ22

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Event strategy for VC

When I started working in VC, conferences were treated as a nice extra. Something you sprinkled on top of a sourcing strategy that lived elsewhere, often in a partner’s address book. Being an investor meant you mainly had to spend a few days out of the office per week for dealflow meetings, you attended the occasional panel slot if you had a friend on the programme team, shared a few tweets and that was it. But today conferences are part of the core marketing infrastructure that keeps the firm in the flow of founders, operators, LPs and peers. These events act as a pretext to re-engage with warm or cold leads, whether a fund is at the beginning of their investment cycle or deep in fundraising for their next flagship fund.  Every tech city has its own flagship event. If you are a generalist VC, chances are you can easily identify 20 conferences that you are expected to show up at, and 40 that you could attend.  So, where do you start? How do you really decide whether it’s a good reason to attend? Most investors only see the tip of the iceberg: the logo of the headline conference. They rarely see the resource constraints that come with executing the field work. That tension creates too familiar operational dramas for marketing teams, including last-minute “Where is my ticket?” message, partner demands for main-stage slots, and the flurry of FOMO driven interest because another prestigious fund has been announced as a partner. And yet, despite common belief, investors don’t attend conferences for the parties.  When I look at the 100 plus conferences I have attended over my career, I tend to group the real reasons into 10 buckets. 1. Qualified dealflow Good conferences act as magnets. They pull in the startups that are relevant for a specific thesis, geography or stage. For generalist VCs, niche events are a way to see a concentrated sample of the market in two days. For more specialist firms, these events are a way to go deeper into a vertical, and to be visible in that niche. 2. On-the-shelf networking Conferences provide “on the shelf networking”: the infrastructure of meetings, lounges, apps and social events is already built. You simply step into it. For investors, that is valuable across several fronts: they can connect with  founders and future founders, operators for senior hires, practical experts and   LPs exploring new funds.  3. LPs and the (secret) permanent fundraise Most funds are always fundraising. Events that attract LPs are therefore particularly attractive. Even a handful of good LP conversations can justify several days out of the office, especially if this involves underground Berlin (Super Return) or a roundtrip to the French Riviera (IPEM).  4. Media relationships Some partners only have meaningful conversations with journalists at conferences, mainly because engaging with the media is not part of their day-to-day routine. For them, conferences provide an efficient way to concentrate press engagement in one place without having to pitch themselves. For marketers handling complex logistics across several markets, an event is often the one moment where the stars align. 5. Thesis signalling Good investors have local-based theses and want to attract dealflow consistently across several years, whether or not they have cash to invest. Attending Stockholm-based conferences is a way to say, “we are serious about the Nordics” without having to buy billboards in the airport (although some folks do exactly that). In that sense, VCs and event organizers are sometimes competing as community enablers. Both are trying to become the natural node for a given ecosystem. 6. Speaking and thought leadership Speaking slots are a form of social currency in venture – and comes with a few perks such as “speaker dinners”. Many partners enjoy being on stage and the status premium associated with it. I guess there’s a reason why some people are more interested in how they will look like on their Slush stage picture than what they are going to say. Beyond ego, speaking opportunities give VCs a platform to articulate their thesis, test a narrative in front of a live audience, and attract founders at the very top of the funnel. Some of the best inbound I have seen has come within a week of a talk. A founder who heard a line and followed up. A journalist who spotted a quote for a later story. Someone who waited backstage with a pitch. This is part of why VCs can be VERY intense about speaking slots. From their perspective, stage time is not simply a visibility perk. It is a key input into the marketing engine. 7. Curation Some conferences have a strong reputation for curation. You trust that if you turn up at TEDx, DLD, or similar events, you will be challenged and inspired. For investors who spend most of their year buried in spreadsheets, this is attractive. Alas, I think the content quality has nosedived these last couple of years so it’s less true. 8. Portfolio support Serious investors use conferences to help portfolio companies with commercial introductions, support them on talent hunting, offer stage visibility and access to LPs, journalists, and peers. When a portfolio company is having a big moment, everything else tends to rearrange around it.  9. IRL experiences Many VC franchises have grown used to operating digitally. What is often missing is a reliable in person interface for the broader community around the fund. Conferences solve this by using those moments to crystallise the community you are building.  A simple breakfast, an LP catching up with several of your founders in one afternoon: these are small touches, but repeated over ten years they are part of how trust compounds.  10. Watching to competition Conferences are one of the few places where you can literally see how competitors behave with founders, with LPs, with the media and with each other. Who is always surrounded by founders. Who is quietly building a niche. Who is sponsoring heavily in a

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