Sesame Summit 2026 – application open

Launching the first Venture Client Track @Slush

What is a Venture Client unit and how is 27pilots helping corporations set up and operate these units internally?

The Venture Client unit enables other company units to adopt startup solutions quickly, at low risk, and with measurable business impact. Regardless of the amount or origin of business challenges within the organization (e.g., R&D, IT, manufacturing, or logistics). The Venture Client unit makes sure to address them as specific problems, sometimes highly technical, sometimes strategic.  

The first-ever Venture Client unit is the BMW Startup Garage, established back in 2015. It functions as the gateway to the automobile industry for cutting-edge startups. Following BMW’s lead, pioneers in other industries have also adopted the Venture Client model. Siemens, Holcim, and Bosch established their internal Venture Client units aiming to gain competitiveness through the startup ecosystem. The location of these functional units is not limited to Europe; as more Venture Clients can be found in North America and Asia.

At 27pilots, we are 100% focused on providing dedicated Venture Client Solutions. Using our proprietary Venture Client software and data, we are able to manage, measure and scale the business impact of Venture Client units along with different organizations. We continuously improve our processes while adopting our services in different industries.

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You’re hosting a Venture Client Track at Slush. Is there a reason you chose to launch this track at Slush instead of during any other event?

We present the world’s first Venture Client Track at Slush 2021 to change the game of corporate venturing. Slush, one of the world’s leading startup events, will be the first global startup conference to present a dedicated Venture Client Track. 27pilots has been awarded the exclusive rights to manage this track.

Winning a game of corporate venturing

Our vision is to bridge the gap between corporations and startups and see them strive through strategic benefits enabled by the Venture Client model of corporate venturing.

This year, Slush is sending a clear message to the world, dedicating a full track to the Venture Client model. Letting both corporations and startups know, a power shift is in the air. In the past, the focus of Slush has been on matching tech startups with international investors. For the first time, a global startup conference will offer a dedicated Venture Client Track to position corporations as customers for startups.

How are you planning to facilitate networking opportunities between attendees?

Attendees will have no time to rest as the first-of-a-kind Venture Client Track offers numerous opportunities to make sure our visitors meet, connect and network effectively. At our Venture Client Track, where startups and corporations join forces, we will be offering:

  • Numerous Venture Client Masterclasses (online & onsite) led by seasoned Venture Client experts
  • Groundbreaking panel discussions with leading Venture Clients like Siemens, Bosch & Holcim
  • Exclusive opportunities to network and share best-practices with Venture Client leaders at the Venture Client Track

Feel free to sign up and look at all the details here.

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Is this Venture Client track aimed mainly at corporates or will there also be tangible benefits for startups in the audience?

The Venture Client Track brings to life the essence of Venture Clienting. Although the main focus of the track is on corporations it engages with all stakeholders and is a spectacle for showcasing the future of corporations and startups benefitting strategically from each other. It is the central forum where corporations, startups, and investors learn about, discuss and share Venture Client experiences, kicking off a new era of corporate venturing.

As a part of the track, you’ve launched a State of Venture Client Survey for companies & startups. What outcome / insights are you expecting will come from this new survey?

Even though most companies are Venture Clients, there is little Venture Client-specific research. This reduces the ability of companies to learn and improve. This motivated us to launch this Global State of Venture Client Survey. With the first-ever State of Venture Client Survey, we would like to capture the experiences of all the stakeholders. For this, 27pilots teamed up with EBS University, ETH Zürich, INSEAD, the University of Passau, and WHU Vallendar.

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In particular, the State of Venture Client Survey seeks to shed light on:

  • In what areas and for what reasons are companies buying from startups?
  • How are companies structuring their Venture Client process?
  • What resources are companies using to conduct Venture Client activities?
  • What challenges are companies facing to accomplish their Venture Client goals?

Participating in the survey will help the community of Venture Clients to improve its strategies, processes, and resources. Also, startups will learn how to better sell, position, and develop their products with regard to customers’ expectations.

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How do you really decide whether it’s a good reason to attend? Most investors only see the tip of the iceberg: the logo of the headline conference. They rarely see the resource constraints that come with executing the field work. That tension creates too familiar operational dramas for marketing teams, including last-minute “Where is my ticket?” message, partner demands for main-stage slots, and the flurry of FOMO driven interest because another prestigious fund has been announced as a partner. And yet, despite common belief, investors don’t attend conferences for the parties.  When I look at the 100 plus conferences I have attended over my career, I tend to group the real reasons into 10 buckets. 1. Qualified dealflow Good conferences act as magnets. They pull in the startups that are relevant for a specific thesis, geography or stage. For generalist VCs, niche events are a way to see a concentrated sample of the market in two days. For more specialist firms, these events are a way to go deeper into a vertical, and to be visible in that niche. 2. On-the-shelf networking Conferences provide “on the shelf networking”: the infrastructure of meetings, lounges, apps and social events is already built. You simply step into it. For investors, that is valuable across several fronts: they can connect with  founders and future founders, operators for senior hires, practical experts and   LPs exploring new funds.  3. LPs and the (secret) permanent fundraise Most funds are always fundraising. Events that attract LPs are therefore particularly attractive. Even a handful of good LP conversations can justify several days out of the office, especially if this involves underground Berlin (Super Return) or a roundtrip to the French Riviera (IPEM).  4. Media relationships Some partners only have meaningful conversations with journalists at conferences, mainly because engaging with the media is not part of their day-to-day routine. For them, conferences provide an efficient way to concentrate press engagement in one place without having to pitch themselves. For marketers handling complex logistics across several markets, an event is often the one moment where the stars align. 5. Thesis signalling Good investors have local-based theses and want to attract dealflow consistently across several years, whether or not they have cash to invest. Attending Stockholm-based conferences is a way to say, “we are serious about the Nordics” without having to buy billboards in the airport (although some folks do exactly that). In that sense, VCs and event organizers are sometimes competing as community enablers. Both are trying to become the natural node for a given ecosystem. 6. Speaking and thought leadership Speaking slots are a form of social currency in venture – and comes with a few perks such as “speaker dinners”. Many partners enjoy being on stage and the status premium associated with it. I guess there’s a reason why some people are more interested in how they will look like on their Slush stage picture than what they are going to say. Beyond ego, speaking opportunities give VCs a platform to articulate their thesis, test a narrative in front of a live audience, and attract founders at the very top of the funnel. Some of the best inbound I have seen has come within a week of a talk. A founder who heard a line and followed up. A journalist who spotted a quote for a later story. Someone who waited backstage with a pitch. This is part of why VCs can be VERY intense about speaking slots. From their perspective, stage time is not simply a visibility perk. It is a key input into the marketing engine. 7. Curation Some conferences have a strong reputation for curation. You trust that if you turn up at TEDx, DLD, or similar events, you will be challenged and inspired. For investors who spend most of their year buried in spreadsheets, this is attractive. Alas, I think the content quality has nosedived these last couple of years so it’s less true. 8. Portfolio support Serious investors use conferences to help portfolio companies with commercial introductions, support them on talent hunting, offer stage visibility and access to LPs, journalists, and peers. When a portfolio company is having a big moment, everything else tends to rearrange around it.  9. IRL experiences Many VC franchises have grown used to operating digitally. What is often missing is a reliable in person interface for the broader community around the fund. Conferences solve this by using those moments to crystallise the community you are building.  A simple breakfast, an LP catching up with several of your founders in one afternoon: these are small touches, but repeated over ten years they are part of how trust compounds.  10. Watching to competition Conferences are one of the few places where you can literally see how competitors behave with founders, with LPs, with the media and with each other. Who is always surrounded by founders. Who is quietly building a niche. Who is sponsoring heavily in a

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