The personal care industry confronts a data infrastructure gap
The global personal care industry, valued at approximately $3 trillion, faces a mounting challenge: an estimated 80 per cent of products will require reformulation by 2030 as regulatory frameworks tighten around ingredient transparency, sustainability standards, and consumer safety. Yet the infrastructure connecting ingredient suppliers with the brands that formulate consumer products remains remarkably fragmented, relying on manual processes, siloed databases, and inconsistent data standards. Zurich-based Covalo has raised €3.5 million in a funding extension to accelerate its transformation from an ingredient marketplace into the shared data backbone for the personal care sector.
The round was led by Hi inov, with continued participation from existing investors HTGF and seed + speed Ventures. The capital will fund the expansion of Covalo’s enterprise data platform, development of AI-based tools for workflow automation, and scaling of its infrastructure across key markets as the company positions itself at the centre of an industry-wide data modernisation effort.
From marketplace to industry data infrastructure
Founded in 2021 by Yann Chilvers and Timo von Bargen, Covalo initially operated as an ingredient discovery marketplace — a digital platform enabling cosmetics and personal care brands to search for and compare raw materials from suppliers worldwide. Over five years, the platform has grown to connect more than 1,500 ingredient suppliers with over 6,000 brands across 145 countries, with a database exceeding 50,000 ingredients.
However, the company’s strategic vision has evolved significantly beyond marketplace transactions. Covalo is now building the connective tissue between suppliers’ product information management (PIM) systems and brands’ research and development and product lifecycle management (PLM) workflows — effectively creating a standardised data exchange layer for an industry that has historically lacked one.
“What the industry needs is one common data backbone,” said Yann Chilvers, co-founder and co-CEO. “Inefficiencies in how product data is managed and shared contribute to delays and unsuccessful product launches, whilst limiting the industry’s ability to respond to regulatory changes and evolving market demands.”
Enterprise clients validate the platform approach
The quality of Covalo’s client base speaks to the platform’s growing credibility within the industry. Givaudan and Symrise — two of the world’s largest fragrance and flavour houses — alongside luxury group PUIG and premium skincare brand La Prairie, are among the companies using Covalo’s infrastructure. These partnerships with industry leaders suggest the platform has moved beyond the early-adopter phase and is gaining traction with the established players whose participation is essential for any industry-wide data standard to succeed.
The €3.5 million funding extension will support the launch of several AI-powered capabilities, including conversational analytics, automated RFI and RFP processing, intelligent data extraction and enrichment, and regulatory compliance tools. These features are designed to reduce the significant manual effort currently required to source, evaluate, and qualify ingredients — a process that can take months for complex formulations and represents a major bottleneck for product development teams.
Regulatory tailwinds drive urgency for data transparency
The personal care industry faces an increasingly complex regulatory landscape across its key markets. The European Union’s Cosmetic Products Regulation continues to evolve, with stricter requirements around ingredient documentation, safety assessments, and environmental impact reporting. Similar regulatory tightening in the United States and Asia-Pacific markets is creating a global compliance challenge that is particularly acute for brands operating across multiple jurisdictions.
For ingredient suppliers, the ability to provide standardised, verified data to brand partners is becoming a competitive necessity rather than a convenience. For brands, having a reliable infrastructure to access and manage supplier data across their entire product portfolio is essential for maintaining regulatory compliance and accelerating time to market.
Covalo’s positioning as a neutral, industry-wide data layer — rather than a proprietary system controlled by any single supplier or brand — gives it a structural advantage in an ecosystem where trust and data interoperability are paramount. As the reformulation wave accelerates and regulatory demands intensify, the case for a shared data infrastructure in the personal care sector appears increasingly compelling.
Summary
- Company: Covalo
- HQ: Zurich, Switzerland
- Founded: 2021
- Round: Seed extension
- Amount: €3.5 million
- Lead investor: Hi inov
- Participating investors: HTGF, seed + speed Ventures
- Use of funds: Enterprise platform expansion, AI tool development, market scaling