The agricultural technology sector is experiencing a renewed wave of investment as artificial intelligence reshapes how food moves from farm to fork. Global supply chains, long reliant on manual processes and fragmented intermediaries, are attracting venture capital attention as startups demonstrate the potential of AI-driven platforms to reduce inefficiency across the value chain.
Athens-based Wikifarmer has raised €7.1 million ($7.7 million) to accelerate the development of its AI-powered B2B marketplace connecting food businesses directly with agricultural producers. The funding round was co-led by Brighteye Ventures and Piraeus Bank, with continued backing from existing investors Point Nine Capital and Metavallon VC. The investment brings Wikifarmer’s total funding to approximately €15.6 million.
Brighteye Ventures and Piraeus Bank co-lead agtech investment
The investor composition signals a strategic convergence of venture capital expertise and deep agricultural sector knowledge. Brighteye Ventures, a European edtech and future-of-work investor, brings experience backing platforms that leverage technology to transform traditional industries. Piraeus Bank, one of Greece’s largest financial institutions with extensive agricultural lending operations, adds sector credibility and potential distribution channels across the Mediterranean region.
According to co-founder and CEO Ilias Sousis, a former Google Greece director who left the tech giant after 11 years to launch Wikifarmer in 2017 alongside agronomist Petros Sagos, the company is using AI to restructure supply chains and unlock value lost to inefficiency and outdated processes. The latest round will enable Wikifarmer to take its model global, expanding into Latin America and Africa to bring high-quality produce to the global market at fair prices.
Wikifarmer’s platform has evolved significantly from its origins as a free agricultural knowledge library — sometimes described as the “Wikipedia of Farming” — into what the company now calls an operating system for agricultural trade. The AI capabilities span price intelligence and market forecasting based on commodity data and seasonal trends, automated matching between buyers and verified suppliers, and transaction management tools covering requests for quotes, offer comparisons, documentation, credit risk assessment, and trade execution.
European agtech investment targets supply chain digitisation
The funding comes at a pivotal moment for the European agtech landscape. While overall venture investment in agricultural technology has faced headwinds globally, platforms addressing supply chain digitisation have continued to attract capital as buyers and producers seek more transparent, efficient trade routes. The agricultural supply chain remains one of the least digitised segments of the global economy, with vast quantities of produce still traded through phone calls, spreadsheets, and physical brokers.
Wikifarmer currently operates with teams in Athens and Sevilla, supporting buyers and producers across Spain, the Mediterranean, and over 45 countries globally. The platform facilitates transactions in commodities including olive oil, dried fruits, nuts, spices, and fresh or frozen produce between Mediterranean producers and buyers in Europe and the Middle East. A portion of the new capital will also be deployed towards launching FarmClick, a joint venture set to go live in Greece in 2026.
The raise positions Wikifarmer as one of the more prominent European agtech platforms tackling the B2B agricultural trade space, at a time when AI-driven supply chain optimisation is increasingly viewed as essential infrastructure for global food security. With its knowledge library available in 17 languages and a growing transactional marketplace, the company represents a model for how technology can bridge the gap between fragmented agricultural producers and the businesses that rely on them.
Summary
Company: Wikifarmer
Headquarters: Athens, Greece
Founded: 2017
Founders: Ilias Sousis (CEO) and Petros Sagos
Round: €7.1 million ($7.7 million)
Lead Investors: Brighteye Ventures, Piraeus Bank
Participating Investors: Point Nine Capital, Metavallon VC
Total Funding: ~€15.6 million ($18 million)
Use of Funds: AI development, global expansion (Latin America, Africa), FarmClick joint venture launch