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Motley raises $1.5M pre-seed to automate AI-powered business reporting

European business teams are drowning in reporting work. Motley, a Swiss startup based in the Zurich area, has raised a $1.5 million pre-seed round led by Seedcamp to attack that problem head-on with an AI-powered business reporting platform.

The round includes participation from Tiny VC, Kima Ventures, RTP Global, Founders AS and several angel investors, giving Motley a strong early-stage syndicate around a very specific wedge: turning manual reporting from weeks of copy-paste into a workflow measured in minutes.

AI business reporting funding attracts European venture interest

Motley sits at the intersection of AI, SaaS, and enterprise reporting. The company’s platform connects directly to CRMs, BI tools, databases and spreadsheets, pulling the data needed for recurring reports and drafting report-ready documents and presentations for Customer Success and business teams.

Instead of teams spending days assembling QBRs, monthly updates or executive reviews, Motley automates the “first draft” — sourcing the data, generating slides or documents, and surfacing relevant business context. Seedcamp describes Motley as “the first AI-driven reporting assistant that sources data automatically, generates report-ready presentations, and surfaces relevant business context proactively.”

The problem is not theoretical. Motley cites 2.4 billion hours a year spent on manual reporting tasks globally, time that could otherwise go into retention, growth and strategy.

Product: from data to documents in minutes

Motley is designed as an intelligent reporting platform rather than yet another generic dashboard. Once connected to company systems, it:

  • Sources data automatically from CSVs, BI tools, databases and CRMs

  • Generates report-ready presentations and documents, using templates teams can reuse across customers and cycles

  • Maintains historical context, so recurring reviews build on previous reporting rather than starting from scratch

  • Is built for high-frequency, structured workflows like QBRs, customer check-ins, product updates, investor reports and business reviews

On the roadmap, Motley also highlights deeper capabilities such as surfacing key events related to a report, drilling down to cited sources and analysing sentiment, pushing the product from “AI that writes slides” toward a context-aware assistant for ongoing performance conversations.

Seedcamp frames this as one of the last big “manual frontiers” in enterprise workflows — a universal pain point rather than a niche vertical bet.

Founding team and early traction

Motley was founded in 2025 as Motley Stories AG, headquartered in Wetzikon in the canton of Zurich, Switzerland. The company is led by:

  • Yann Ranchere (CEO) – previously CFO and Partner at Anthemis

  • Egor Kraev – former Head of AI at Wise

  • Artemy Belousov – engineer with experience at Yandex 

All three founders have lived the reporting problem from different angles — finance, product and engineering — and that experience shows up in the product’s focus on reliability, fidelity to source data and repeatable workflows rather than flashy demos.

Motley is already working with design partners and early customers including Gigs, Evalart and Impact Pilot, who are using the platform to streamline QBRs, monthly customer updates and other recurring reviews. The goal is simple: fewer meetings about “fixing the deck,” more time spent on what the numbers actually mean and what to do next.

Why this matters

For European SaaS and services companies, recurring reporting is unavoidable — from customer success reviews to internal performance updates and investor communication. What Motley is betting on is that AI-native reporting will become infrastructure, not a nice-to-have: a standard layer that plugs into existing systems and constantly turns raw data into narratives that teams can trust.

With this $1.5M pre-seed round, Motley now has runway to deepen its product, expand integrations and scale go-to-market with its initial customers. If it can consistently deliver accurate, context-aware reports that teams are willing to send to executives and customers without heavy rework, it won’t just save time — it will quietly change how decisions get made.

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How do you really decide whether it’s a good reason to attend? Most investors only see the tip of the iceberg: the logo of the headline conference. They rarely see the resource constraints that come with executing the field work. That tension creates too familiar operational dramas for marketing teams, including last-minute “Where is my ticket?” message, partner demands for main-stage slots, and the flurry of FOMO driven interest because another prestigious fund has been announced as a partner. And yet, despite common belief, investors don’t attend conferences for the parties.  When I look at the 100 plus conferences I have attended over my career, I tend to group the real reasons into 10 buckets. 1. Qualified dealflow Good conferences act as magnets. They pull in the startups that are relevant for a specific thesis, geography or stage. For generalist VCs, niche events are a way to see a concentrated sample of the market in two days. 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For them, conferences provide an efficient way to concentrate press engagement in one place without having to pitch themselves. For marketers handling complex logistics across several markets, an event is often the one moment where the stars align. 5. Thesis signalling Good investors have local-based theses and want to attract dealflow consistently across several years, whether or not they have cash to invest. Attending Stockholm-based conferences is a way to say, “we are serious about the Nordics” without having to buy billboards in the airport (although some folks do exactly that). In that sense, VCs and event organizers are sometimes competing as community enablers. Both are trying to become the natural node for a given ecosystem. 6. Speaking and thought leadership Speaking slots are a form of social currency in venture – and comes with a few perks such as “speaker dinners”. Many partners enjoy being on stage and the status premium associated with it. I guess there’s a reason why some people are more interested in how they will look like on their Slush stage picture than what they are going to say. Beyond ego, speaking opportunities give VCs a platform to articulate their thesis, test a narrative in front of a live audience, and attract founders at the very top of the funnel. Some of the best inbound I have seen has come within a week of a talk. A founder who heard a line and followed up. A journalist who spotted a quote for a later story. Someone who waited backstage with a pitch. This is part of why VCs can be VERY intense about speaking slots. From their perspective, stage time is not simply a visibility perk. It is a key input into the marketing engine. 7. Curation Some conferences have a strong reputation for curation. You trust that if you turn up at TEDx, DLD, or similar events, you will be challenged and inspired. For investors who spend most of their year buried in spreadsheets, this is attractive. 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