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Climate action 101 for startups

“Climate risk is investment risk,” stated BlackRock’s CEO Larry Fink in his annual letter to chief executives earlier this year.  What’s more – the claim is backed by making sustainability the new standard for their investment strategy. Coming from BlackRock, the world’s largest asset manager, it might be enough to tip over how investors think about sustainability. And with that, how founders prioritize it, too.

I would bet that by the end of 2021 every startup founder will have to answer the question: “And what do you do to stop climate change?” Keep reading to find out what could be your answer.  

The challenge is that in the majority of tech companies with less than 500 employees, sustainability is that hot potato topic that no one knows how to handle. Some team members may have firm opinions. Some are science-based, some are assumption-based and some are plain ignorant. It’s an all-or-nothing kind of thinking, and with the limited resources startups usually have, it’s usually the latter one.

Is that the right way to approach climate change? I don’t think so. Inaction is the worst response. Meanwhile on the other side of the spectrum, taking action will increase your competitive advantage in the eyes of investors, employees, and customers.

If you do just one thing right and communicate it well, it’s enough.

Like for many other things in the startup world, the trick is to figure out the Minimal Viable Product— in this case, the sustainability MVP. You’re not Unilever- neither in terms of your business, nor your sustainability strategy. Don’t try to be.

What is the easiest and most impactful thing you can do? A simple customer survey can give you that answer. Choose one thing that suits your company values the most and include it in the project pipeline like you would for any other project.

What the MVP sustainability strategy could look like:

  • measure, reduce, and offset your carbon footprint;
  • spend one day per year doing something good for the environment (cleaning up a beach, planting trees, helping the local community);
  • commit to eliminating plastic from product packaging;

If you choose the route of offsetting your carbon emissions (which would be the most scientific and measurable approach), below are the TOP 3 companies I would trust.

The thing you need to realize is that becoming carbon neutral as a software company is not that expensive. The average carbon footprint per employee for a software company is approximately 6 MTCO2/year. And offsetting that would cost around 30-120 EUR/year. I have talked to each of these companies, followed their progress over time, and researched them for you.

Pick one and take action.

Plan A
If you’re a software company with one office space – Plan A will be the best solution for you. It’s easy. The team walks you through the whole process, you get suggestions for reducing your footprint and options to buy verified carbon offset projects. This company is led by the fierce Lubomila Jordanova, who’s currently one of the main thought-leaders on the topic of sustainability in Europe.

Compensate
Although still a rather new solution, I’ve been following their growth since I first heard about them at Slush 2019. The non-profit team is based in Helsinki and is committing 100% of their time and energy to reducing carbon dioxide in the atmosphere. They can help you calculate your footprint, offset unavoidable emissions by investing in carbon capture projects (the new & cool way to become carbon neutral, approved by Bill Gates), and can offer solutions for enabling your customers, too.

Pachama
Main offset provider for Shopify and all of its e-commerce stores. Backed by Paul Graham (Y Combinator founder) and Chris Sacca (Lowercase founder) to name a few. They use technology to do offsetting differently, maximizing the amount of money actually being delivered to their offset projects. They help you calculate your company’s carbon footprint and then offer various projects to invest in – you can choose based on your geographic or other preferences. In the end, you receive a certificate of carbon credit retirement you can use in your communication.

And once you have taken action, share your journey with your customers, your team, and investors. They will celebrate this step with you. And so will I.

Photo by Christian Mack on Unsplash

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Event strategy for VC

When I started working in VC, conferences were treated as a nice extra. Something you sprinkled on top of a sourcing strategy that lived elsewhere, often in a partner’s address book. Being an investor meant you mainly had to spend a few days out of the office per week for dealflow meetings, you attended the occasional panel slot if you had a friend on the programme team, shared a few tweets and that was it. But today conferences are part of the core marketing infrastructure that keeps the firm in the flow of founders, operators, LPs and peers. These events act as a pretext to re-engage with warm or cold leads, whether a fund is at the beginning of their investment cycle or deep in fundraising for their next flagship fund.  Every tech city has its own flagship event. If you are a generalist VC, chances are you can easily identify 20 conferences that you are expected to show up at, and 40 that you could attend.  So, where do you start? How do you really decide whether it’s a good reason to attend? Most investors only see the tip of the iceberg: the logo of the headline conference. They rarely see the resource constraints that come with executing the field work. That tension creates too familiar operational dramas for marketing teams, including last-minute “Where is my ticket?” message, partner demands for main-stage slots, and the flurry of FOMO driven interest because another prestigious fund has been announced as a partner. And yet, despite common belief, investors don’t attend conferences for the parties.  When I look at the 100 plus conferences I have attended over my career, I tend to group the real reasons into 10 buckets. 1. Qualified dealflow Good conferences act as magnets. They pull in the startups that are relevant for a specific thesis, geography or stage. For generalist VCs, niche events are a way to see a concentrated sample of the market in two days. For more specialist firms, these events are a way to go deeper into a vertical, and to be visible in that niche. 2. On-the-shelf networking Conferences provide “on the shelf networking”: the infrastructure of meetings, lounges, apps and social events is already built. You simply step into it. For investors, that is valuable across several fronts: they can connect with  founders and future founders, operators for senior hires, practical experts and   LPs exploring new funds.  3. LPs and the (secret) permanent fundraise Most funds are always fundraising. Events that attract LPs are therefore particularly attractive. Even a handful of good LP conversations can justify several days out of the office, especially if this involves underground Berlin (Super Return) or a roundtrip to the French Riviera (IPEM).  4. Media relationships Some partners only have meaningful conversations with journalists at conferences, mainly because engaging with the media is not part of their day-to-day routine. For them, conferences provide an efficient way to concentrate press engagement in one place without having to pitch themselves. For marketers handling complex logistics across several markets, an event is often the one moment where the stars align. 5. Thesis signalling Good investors have local-based theses and want to attract dealflow consistently across several years, whether or not they have cash to invest. Attending Stockholm-based conferences is a way to say, “we are serious about the Nordics” without having to buy billboards in the airport (although some folks do exactly that). In that sense, VCs and event organizers are sometimes competing as community enablers. Both are trying to become the natural node for a given ecosystem. 6. Speaking and thought leadership Speaking slots are a form of social currency in venture – and comes with a few perks such as “speaker dinners”. Many partners enjoy being on stage and the status premium associated with it. I guess there’s a reason why some people are more interested in how they will look like on their Slush stage picture than what they are going to say. Beyond ego, speaking opportunities give VCs a platform to articulate their thesis, test a narrative in front of a live audience, and attract founders at the very top of the funnel. Some of the best inbound I have seen has come within a week of a talk. A founder who heard a line and followed up. A journalist who spotted a quote for a later story. Someone who waited backstage with a pitch. This is part of why VCs can be VERY intense about speaking slots. From their perspective, stage time is not simply a visibility perk. It is a key input into the marketing engine. 7. Curation Some conferences have a strong reputation for curation. You trust that if you turn up at TEDx, DLD, or similar events, you will be challenged and inspired. For investors who spend most of their year buried in spreadsheets, this is attractive. Alas, I think the content quality has nosedived these last couple of years so it’s less true. 8. Portfolio support Serious investors use conferences to help portfolio companies with commercial introductions, support them on talent hunting, offer stage visibility and access to LPs, journalists, and peers. When a portfolio company is having a big moment, everything else tends to rearrange around it.  9. IRL experiences Many VC franchises have grown used to operating digitally. What is often missing is a reliable in person interface for the broader community around the fund. Conferences solve this by using those moments to crystallise the community you are building.  A simple breakfast, an LP catching up with several of your founders in one afternoon: these are small touches, but repeated over ten years they are part of how trust compounds.  10. Watching to competition Conferences are one of the few places where you can literally see how competitors behave with founders, with LPs, with the media and with each other. Who is always surrounded by founders. Who is quietly building a niche. Who is sponsoring heavily in a

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Europe’s defence technology sector is witnessing unprecedented investment momentum, driven by shifting geopolitical realities and increasing demand for autonomous surveillance solutions. At the forefront of this transformation sits Rift, a Paris-based startup that has just secured €4.6 million in Series A funding to build Europe’s first on-demand aerial reconnaissance network. The round was led by AlleyCorp, the New York-based venture firm known for backing enterprise technology companies. This investment signals growing transatlantic interest in European defence tech capabilities, particularly as NATO allies prioritise technological sovereignty and autonomous reconnaissance systems. AlleyCorp leads aerial reconnaissance funding round AlleyCorp’s decision to lead this round reflects a broader strategic shift among US investors towards European defence technology startups. The firm, which has previously backed companies like MongoDB and Paperless Post, sees significant potential in Rift’s approach to democratising aerial intelligence gathering across civilian and military applications. “Rift’s technology addresses a critical gap in the European surveillance market,” noted a spokesperson from AlleyCorp. “Their ability to deploy on-demand reconnaissance missions using autonomous systems represents exactly the kind of dual-use innovation we expect to define the next decade of defence technology.” The investment comes at a time when European governments are accelerating defence technology procurement, with the EU’s European Defence Fund allocating €8 billion for collaborative defence research and development programmes. This regulatory tailwind positions Rift advantageously within a market expected to reach €24 billion by 2027. Building Europe’s autonomous surveillance network Rift’s platform combines advanced drone technology with artificial intelligence to provide real-time reconnaissance capabilities across multiple sectors. Unlike traditional surveillance methods that require significant infrastructure investment, the company’s on-demand model enables clients to access aerial intelligence through a software-as-a-service platform. The startup plans to use the funding to expand its autonomous fleet and enhance its AI-powered analytics capabilities. With operations currently focused on France and Germany, Rift aims to establish coverage across major European markets by 2026, positioning itself as the continent’s primary alternative to US-based surveillance providers. “European organisations need surveillance solutions that comply with GDPR and other regional privacy regulations,” explained Rift’s CEO. “Our platform is built from the ground up with European data sovereignty in mind, something that resonates strongly with both government and enterprise clients.” This funding positions Rift to compete directly with established players like Palantir and Anduril, whilst offering European clients the regulatory compliance and data localisation they increasingly demand. As defence technology becomes increasingly intertwined with civilian applications, Rift’s European-first approach may prove to be its strongest competitive advantage.

energy infrastructure funding, grid technology investment, BESS funding
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