Sesame Summit 2026 – application open

PAUA/Paris

Can you provide a brief overview of the PAUA Paris conference and its primary objectives, particularly for those who are not yet familiar with the event?

In a world where we’re all wondering about the consequences of technology progress and risks we created a conference focusing on consciousness. PAUA is a first event of its kind gathering together entrepreneurs and business leaders together with consciousness and indigenous leaders who are focused on preserving nature and mental and physical happiness.

While PAUA fully supports and promotes technology growth we also see that we mostly lost our connection to nature and often what’s happening inside our own minds and bodies.

Having on stage Yat Siu, founder of Animoca which is one of the leaders of Web3 in the world (Animoca is a multi billion dollar company) together with the KOGI indigenous who spend from birth 10 to 20 years in a cave is unprecedented. The KOGI are one of the most isolated tribes in the world, they live in the Sierra Nevada in Colombia completely disconnected. It is extremely rare to have the opportunity to hear them speak.

With such diverse speakers, PAUA participants can only improve their understanding of the world we live in and expand their views of the purpose of their own lives as well as increase their own well being and happiness.

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With a strong emphasis on the convergence of technology and consciousness, what is your vision for the future of the tech industry and its potential impact on human well-being?

We chose “Artificial versus Natural Intelligence” as a theme because AI has never challenged the future of humanity as much as now. Everyone understands that AI is a fantastic opportunity for us but also a huge risk.

To talk about AI, we bring Silicon Valley experts and investors such as Nichol Bradford and Tim Chang and AI entrepreneur Rand Hindi from Europe.

We have talks such as “the Intelligence of the Plants” that few people understand as well as our speakers. Khaliya, Jack Alloca and Gino Yu are all scientists. Together with writers and philosophers such as Daniel Pinchbeck we will explore the connection between nature and technology and the future of humanity.

I personally believe that we cannot continue to ignore the knowledge of the indigenous tribes who have learned for thousands of years how to be the guardians of nature and have a much better well-being than ours.

I created PAUA to bring together their “ancient technologies” and their knowledge for example of thousands of plants in the Amazon forest (we are bringing indigenous masters from the Puyanawa tribe to talk about this) and new technologies.

The future cannot be anymore focusing only on technology and human progress as we see as this leads eventually to destroying our home, planet Earth. Integrating ancient knowledge is the best way to protect us from doing more of that destruction. PAUA is a unique opportunity to hear both ancient and future technology speakers.

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Photo by Greg Rakozy / Unsplash

PAUA Paris features the PAUA Startup Awards, which highlight emerging companies in artificial intelligence, Web3, environment, and consciousness/mindfulness. Can you walk us through the process of selecting startups for the awards, and what benefits do the winners receive?

The meditation app section alone is a 4 billion dollar segment in the Apple Appstore! We wanted to have young, early startups in the consciousness and mindfulness space along with AI and Web3. We are very happy of the many candidates we received for this first edition.

The winners will present on PAUA’s stage and our judges, Tim Chang and Nichol Bradford, will select three winners.

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Photo by Rames Quinerie / Unsplash

PAUA Paris takes place at Station F, the world’s largest startup campus. Could you tell us more about the venue and how it complements the conference’s vision?

We thought it was perfect to host indigenous and ancient knowledge leaders at the heart of the startup scene in Paris! Station F partnered with us and offers a space ideal for both keynote talks in their plenary room as well as networking space and workshops which we will have more of on the second day.

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Photo by Jonathan Pielmayer / Unsplash

One unique aspect of the conference is the closing cacao ceremony. Could you explain the significance of this ceremony and how it aligns with the conference’s core values?

The Cacao ceremony will happen at the closing. Indigenous are used to night-long ceremonies in the Amazon forest twice a week or more. While we cannot bring the magic of staying all night in the Amazon to Paris, we can bring a connection to a very important plant, the cacao, that humans have been using since the age of time. We are going to give a taste of what an ancient ceremony is to our participants with ancient songs and music while connecting to this plant.

Throughout the event we will also have indigenous songs that they consider sacred, like Buddhist Mantras they are ways for them to focus and connect to what they call “the divine”.


PAUA Paris :: May 12-13, 2023 @ StationF

#ProudSesamers get 30% off tickets here

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How do you really decide whether it’s a good reason to attend? Most investors only see the tip of the iceberg: the logo of the headline conference. They rarely see the resource constraints that come with executing the field work. That tension creates too familiar operational dramas for marketing teams, including last-minute “Where is my ticket?” message, partner demands for main-stage slots, and the flurry of FOMO driven interest because another prestigious fund has been announced as a partner. And yet, despite common belief, investors don’t attend conferences for the parties.  When I look at the 100 plus conferences I have attended over my career, I tend to group the real reasons into 10 buckets. 1. Qualified dealflow Good conferences act as magnets. They pull in the startups that are relevant for a specific thesis, geography or stage. For generalist VCs, niche events are a way to see a concentrated sample of the market in two days. For more specialist firms, these events are a way to go deeper into a vertical, and to be visible in that niche. 2. On-the-shelf networking Conferences provide “on the shelf networking”: the infrastructure of meetings, lounges, apps and social events is already built. You simply step into it. For investors, that is valuable across several fronts: they can connect with  founders and future founders, operators for senior hires, practical experts and   LPs exploring new funds.  3. LPs and the (secret) permanent fundraise Most funds are always fundraising. Events that attract LPs are therefore particularly attractive. Even a handful of good LP conversations can justify several days out of the office, especially if this involves underground Berlin (Super Return) or a roundtrip to the French Riviera (IPEM).  4. Media relationships Some partners only have meaningful conversations with journalists at conferences, mainly because engaging with the media is not part of their day-to-day routine. For them, conferences provide an efficient way to concentrate press engagement in one place without having to pitch themselves. For marketers handling complex logistics across several markets, an event is often the one moment where the stars align. 5. Thesis signalling Good investors have local-based theses and want to attract dealflow consistently across several years, whether or not they have cash to invest. Attending Stockholm-based conferences is a way to say, “we are serious about the Nordics” without having to buy billboards in the airport (although some folks do exactly that). In that sense, VCs and event organizers are sometimes competing as community enablers. Both are trying to become the natural node for a given ecosystem. 6. Speaking and thought leadership Speaking slots are a form of social currency in venture – and comes with a few perks such as “speaker dinners”. Many partners enjoy being on stage and the status premium associated with it. I guess there’s a reason why some people are more interested in how they will look like on their Slush stage picture than what they are going to say. Beyond ego, speaking opportunities give VCs a platform to articulate their thesis, test a narrative in front of a live audience, and attract founders at the very top of the funnel. Some of the best inbound I have seen has come within a week of a talk. A founder who heard a line and followed up. A journalist who spotted a quote for a later story. Someone who waited backstage with a pitch. This is part of why VCs can be VERY intense about speaking slots. From their perspective, stage time is not simply a visibility perk. It is a key input into the marketing engine. 7. Curation Some conferences have a strong reputation for curation. You trust that if you turn up at TEDx, DLD, or similar events, you will be challenged and inspired. For investors who spend most of their year buried in spreadsheets, this is attractive. Alas, I think the content quality has nosedived these last couple of years so it’s less true. 8. Portfolio support Serious investors use conferences to help portfolio companies with commercial introductions, support them on talent hunting, offer stage visibility and access to LPs, journalists, and peers. When a portfolio company is having a big moment, everything else tends to rearrange around it.  9. IRL experiences Many VC franchises have grown used to operating digitally. What is often missing is a reliable in person interface for the broader community around the fund. Conferences solve this by using those moments to crystallise the community you are building.  A simple breakfast, an LP catching up with several of your founders in one afternoon: these are small touches, but repeated over ten years they are part of how trust compounds.  10. Watching to competition Conferences are one of the few places where you can literally see how competitors behave with founders, with LPs, with the media and with each other. Who is always surrounded by founders. Who is quietly building a niche. Who is sponsoring heavily in a

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