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Reading List for Entrepreneurs W49 – Selected

This week starts with a burning question for technologists:

When will the Internet deliver its positive promise?

We’re also checking in on why is Zoomitis so strong; is it the content? The vehicle? Or perhaps virtual events have just gotten off on the wrong foot and are in need of a rebrand?

There’s also a bunch of positive news for investors willing to provide good returns to their LPs.

Quick Tips:

  • look into the last NBA draft
  • GenZ or
  • The live streaming market in China.

Have you ever heard of cliodynamics? For some historians, it would be possible to extract laws from the past that will determine the future.

When you see that 3 vaccines were designed in less than year, I’m doubtful that history really repeats itself… but, there will also be self-help books. Which I personally hate.

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The only self help book I’ve ever enjoyed.

Welcome to this week’s zoom into my brain.


Book

Sad by Design On Platform Nihilism by Geert Lovink

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Sad by Design On Platform Nihilism by Geert Lovink

“We live in a time of engineered intimacy, toxic memes and online addiction. Can we ever break free?”

Zoomitis

Before the pandemic, tech companies treated space as an annoying set of limitations to be overcome by apps.

Home Screens — Real Life
Quarantine is the future big tech wanted us to want. How long before we want out?
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Users experience Zoom more as a stultified form of virtual reality than an augmented one, because it now feels like there’s little off-screen reality available to augment

A Primer on China’s Live Streaming Market

And this is from 2018, NOT factoring in what’s been happening during the pandemic.

A Primer on China’s Live Streaming Market
I worked at Twitch and helped build Periscope and Facebook Live. So take it from me — when it comes to live streaming, China is at another level. More than 300 million people watch 3.5 million streamers in the world’s most populous country. Here‘s a primer on the Chinese market:
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When it comes to live streaming, China is at another level. More than 300 million people watch 3.5 million streamers in the world’s most populous country. Here’s A primer on the Chinese market:

  1. Streamer: Young, beautiful, and IRL
  2. Diaosi: Looking for a cure to loneliness
  3. Tuhao: Virtual diamond rings and birthday cakes
  4. Agency: A streaming star factory
  5. Platform: From hundreds of apps to a few leaders
  6. Government: Cracking down on risque content

Strategy

Why constraints are a good thing in venture & business

“a shortage of resources, or a specific pain or trauma, or any set of conditions which are “less than ideal” can lay the groundwork for creative expression.”

Why data matters
Scaling a startup is basically scaling documentation of processes and workflows. It’s all about data

Taking a data-at-your-fingertips approach is low stakes. It’s more about standardization and removing friction than it is about reinventing any wheels.

Data at your fingertips
Why you should think about your data so that… you don’t have to think about your data.
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Gen Z

Gen Z Trends Report

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Zebra IQ 2020 Gen Z Trends Report
This report is the most comprehensive deep-dive on Gen Z highlighting cultural trends and shifts, featuring a year’s worth of proprietary research.
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Skip The Gateway: smrs.link/tE4OWW

  • Link: smrs.link/tE4OWW
  • Author: Zebra IQ

Marketing

Building community in B2B

Nearly 80% of founders reported building a community of users as important to their business, with 28% describing it as their moat and critical to their success.

The Rise of Communities — Building Communities in B2B
In early September this year, 500+ shipping professionals met online at the Digital Container Summit organized by our portfolio company Container xChange, a marketplace for shipping containers. Over…
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Virtual events are the future: they just need a rebrand

One-sided and passive webinars are quickly falling out of favour. The most successful up-and-coming platforms supersede traditional video tools by focusing on engagement and user interaction through features like video one-on-ones, breakout rooms, pools, roundtables, and more.

‘Virtual Events Are Here To Stay’: they just need a rebrand
As a marketer, I have been organising events for a couple of years now. When we decided to hold Northzone’s Annual General Meeting online this September, I felt quite nervous that the virtual format…
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Software

5 reasons to build an Open Source company in Europe now

  1. Proven monetization models
  2. Proven IPO and M&A market appetite
  3. Proliferation of OS use
  4. Proliferation of collaboration tools
  5. Experienced, distributed and global talent

Atomico’s take on Open Source: 5 reasons to build an OS company in Europe now
Open-source had not traditionally attracted a lot of attention from VCs because there were very few successful cases of product-first, revenue-generating Open-Source (OS) companies. This changed…
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Venture Capital

Interview with an LP: Building (And Evolving) A Generational Fund Returns Platform

More than half of all underlying portfolio company investments lose money. Our data shows that even the very best funds lose money on north of 40% of deals.

What separates great funds from the crowd is less the ability to avoid losses, and much more to find a company, or companies, that return 10x cost or more.

Interview with an LP: Building (And Evolving) A Generational Fund Returns Platform
Getting the fund-of-funds perspective from VenCap International
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Learning from The NBA to scout startups

At its core, any efficiency metric is an expression of performance vs. a constraint. In basketball, this could be points per possession; in software GTM teams, it’s often LTV/CAC. Performance metrics express a desired outcome (such as points or customer lifetime value) divided by the opportunity cost (possessions or dollars invested).

Using NBA Metrics to Scout Superstar Startups

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History

The Next Decade Could Be Even Worse

They say history is bound to repeat itself and while I’m quite skeptical regarding any absolute laws in social sciences, it’s great to discover how some scientists are studying this approach. Turchin founded a journal, Cliodynamics, dedicated to “the search for general principles explaining the functioning and dynamics of historical societies.”

The Next Decade Could Be Even Worse
A historian believes he has discovered iron laws that predict the rise and fall of societies. He has bad news.
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Literature

The past and present of self-help literature.

I hate self-help books.

The Radical Origins of Self-Help Literature
How did the genre of self-help go from one focused on collective empowerment to one serving the class hierarchy as it stands?
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Tools

Otto – Keeps you productive while working

“Squirrel!” Killer.

Otto — Be mindful while working✨
A Pomodoro timer and website blocker to help you stay mindful and be more productive.
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Aerial

If you love that gorgeous screensaver on your appleTV, here’s a neat port bringing it over to your laptop.

Bonus: You can import/use your own video files. Dan’s currently got his set to a fireplace. How very festive.

Aerial – A free and open-source Mac Screen Saver
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you might also like

FINTECH 1200x650 1
Fundraising 2 days ago

London fintech Outpost raises $17.5M Series A led by Ribbit Capital to scale its AI-powered merchant-of-record platform, simplifying cross-border payments, tax, and compliance for global merchants.

AI fintech funding
Fundraising 3 days ago

The European fintech sector continues to attract early-stage capital, with AI-powered financial modelling emerging as a particularly active frontier for investor interest. As finance teams across high-growth organisations grapple with the limitations of static spreadsheets and fragmented planning tools, a new generation of startups is building intelligent infrastructure to replace legacy workflows. Stockholm-based Galdera Labs has now entered this space with a €1.5 million pre-seed round to develop an AI-native financial modelling platform designed for growth-stage finance teams. The funding will support platform development, reasoning infrastructure buildout, and an initial customer rollout targeting fast-growing companies with complex financial operations. Galdera’s platform combines a high-performance calculation engine with a semantic memory layer that links financial data directly to underlying business context, assumptions, and strategic decisions — enabling finance teams to query models in natural language and simulate complex scenarios in minutes rather than weeks. Klarna Veterans Back AI Financial Modelling Vision The pre-seed round was led by J12 Ventures, with participation from Antler and a roster of angel investors drawn from notable European technology companies including Klarna, DeepL, Stripe, and Plata. The investor composition reflects strong confidence in the founding team’s pedigree and the market opportunity for intelligent financial planning infrastructure. Galdera’s three co-founders — Evan Rumpza (CEO), Mattia Scolari (CFO), and Giovanni Casula (CTO) — met at Klarna during the fintech giant’s most intensive growth phase. Responsible for financial planning across 26 markets, the team experienced first-hand how manual processes and fragmented Excel models struggled to keep pace as business conditions shifted faster than traditional models could be rebuilt. To manage the complexity, they built an internal system at Klarna that replaced the static planning cycle with a continuously updated model — enabling what previously required large analyst teams to be handled by just three people, supporting the company through both capital raises and IPO preparations. The lessons learned from that experience became the foundation for Galdera Labs. “We’ve personally sat with 50 spreadsheets at two in the morning using tools that were supposed to solve the problem but didn’t. That is the infrastructure we are building with Galdera,” said Evan Rumpza, CEO and co-founder of Galdera Labs. Building AI Finance Tools for the Next Generation of CFOs The market for AI finance tools and financial modelling software is evolving rapidly as organisations demand more dynamic planning capabilities. Traditional spreadsheet-based approaches, while flexible, often create fragmented workflows where assumptions become outdated and institutional knowledge is lost between budget cycles. Galdera’s platform addresses this gap with a two-layer architecture: a powerful calculation engine capable of handling large data volumes, paired with a semantic memory layer that preserves the reasoning behind financial decisions over time. The platform is designed to function as an always-on financial forecast that automatically updates as business conditions change. Users configure scenarios once, and the model recalculates impacts across revenue, costs, margins, and other key metrics in real time. This approach positions Galdera within a growing wave of European fintech startups applying artificial intelligence not merely as an overlay on existing tools, but as a foundational redesign of how financial planning operates. With the launch, Galdera is opening its platform to its first customers: fast-growing companies and organisations with complex operations where the pace of decision-making has outgrown the tools finance teams traditionally rely on. Early adopters already include companies such as DeasyLabs, Unify, and Counsel. The pre-seed round positions Galdera Labs at an early but promising stage in a sector where demand for intelligent, context-aware financial infrastructure is accelerating across European markets. As AI continues to reshape enterprise workflows, the intersection of financial modelling and machine reasoning represents a significant opportunity for startups capable of delivering genuine operational value to scaling businesses. Summary

AevoLoop circular plastics recycling technology funding announcement with plastic waste processing
Fundraising 3 days ago

The sustainable consumer goods sector is witnessing growing investor appetite as environmentally conscious brands prove they can combine purpose with profitability. East London-based Allday Goods, the cult kitchen knife brand that transforms plastic waste into chef-quality blades, has raised £765,000 in a seed round led by FIGR Ventures to scale its operations from artisan favourite to mainstream kitchen staple. Founded in 2021 by ex-chef Hugo Worsley, Allday Goods manufactures kitchen knives with handles crafted entirely from recycled plastic waste — sourced from Maldon Salt buckets, milk bottle handles, discarded plant containers, and fishing nets washed up on British shores. The brand, which started in Worsley’s parents’ shed using a repurposed toastie maker, has already achieved profitability with minimal external investment. Products consistently sell out within minutes during online drops, and queues have formed at London pop-ups, reflecting a level of consumer demand that few sustainable brands can match at this stage. FIGR Ventures Leads Seed Round with Sustainability-Focused Backers The £765,000 round was led by FIGR Ventures, with participation from Anotherway Ventures, Machroes Holdings — the family office of Lord Mervyn Davies — and angel investor Tom Gozney, founder of the premium pizza oven brand Gozney. The investor mix signals confidence in Allday Goods’ ability to bridge the gap between sustainable manufacturing and scalable consumer product design. Allday Goods’ knives pair handles made from 100% recycled food-grade polypropylene with British and Japanese steel blades. The company collects, cleans, shreds, and remoulds plastic waste into distinctive, colourful handles that carry visible traces of their former lives — a design choice that has become central to the brand’s identity. Each knife effectively diverts plastic from landfill whilst delivering professional-grade performance. Worsley commented on the raise, noting that the team had built the brand slowly and intentionally, and that securing backing from investors they genuinely admire represents a significant milestone for the next chapter of growth. From Cult Following to Mainstream Market Opportunity Allday Goods has already demonstrated significant commercial traction without substantial marketing spend. The brand’s high-profile collaborations with Ottolenghi, Soho House, Maldon Salt, Kerrygold, and Paul Smith have positioned it at the intersection of culinary craftsmanship and design culture. Features in The World of Interiors and Esquire have further cemented its reputation among discerning consumers who value both aesthetics and environmental responsibility. The fresh capital will be deployed to scale production capacity, expand the product range, and accelerate the transition from limited-edition drops to consistent retail availability. The challenge for Allday Goods will be maintaining the artisan quality and brand mystique that fuelled its cult status whilst meeting the demands of a broader consumer base — a tension that many direct-to-consumer brands have struggled to navigate. The broader sustainable kitchenware market continues to attract both consumer interest and investor capital across Europe. As regulatory pressure on single-use plastics intensifies and consumers increasingly seek products that align with their environmental values, brands like Allday Goods that demonstrate genuine circularity in their manufacturing processes are well-positioned to capture meaningful market share. Summary Company: Allday GoodsHeadquarters: East London, United KingdomFounded: 2021Founder: Hugo WorsleyRound: SeedAmount: £765,000Lead Investor: FIGR VenturesOther Investors: Anotherway Ventures, Machroes Holdings, Tom GozneyUse of Funds: Scale production, expand product range, transition to mainstream retail availability

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